в Москве и МО
з/п не указана
2 год назад
Ищут великого профи с огромным опытом в сфере бренд-менеджмента, которому предоставится возможность самолично развивать и управлять маркетингом одной из главных IT корпораций мира
Обязанности
- Act as the ultimate subject matter expert for the products and services you lead
- Partner with business stakeholders for strategic positioning and marketing plans integration
- Know the competitive landscape, market share data, key challenges, market trends as well as the social/PR sentiment around those products & services
- Collaborate with Product Marketing, Sales and functional teams to drive the strategy and excellence in execution for the product/services you are responsible for
- Be the expert of local market insights, ultimately driving more creative and impactful communications
- Lead all Marcom work for Russia, ensuring consistency in strategy & messaging across all functional deliverables
- Be a single point of contact for everything concerning the product/service you are owning: business needs, communications and deliverables perspective
- Be the voice of Russia in Global HQ Marcom and represent the Apple brand & values in Russia.
Требования
- 8 to 12 years of consumer marketing communications experience in a creatively driven organization or agency
- Highly collaborative, establish trust, credibility, and influence across multiple partners in a matrix organization
- Have an understanding and appreciation of the creative process and culture of debate
- Be a challenger and ‘solutions-first’ individual who can see opportunities
- Passionate about popular culture, trends, and new/emerging media and technology
- Proficiency in written and spoken English and Russian
