в Москве и МО
з/п не указана
3 год назад
Are you passionate about trade marketing? If so, there is a great opportunity to use your skills to help shape our global marketing agenda and develop regional trade marketing campaigns to help grow the love for LEGO with shoppers and consumers, our active market share and consumer sales in the LEGO RUS&CIS.
Обязанности
- Our new colleague is developing and ensuring the execution of the TM activation strategy and plans in the toy specialist environment in Russia & CIS;
- Drive the Shopper agenda for the channel;
- Contribute to strategies for Toy Specialists accounts to make LEGO brand a first choice for Shoppers in Russia and CIS across the respective channel.
- Be curious about latest shopper marketing trends and bring new ideas and solutions on board for successful execution of TM strategy;
- Ensure strong collaboration with KAM and Field Sales teams to drive excellence in planning and execution;
- Manage Trade marketing budget for entrusted channels, striving for maximum effectiveness and with “more for less” mentality;
- Manage production and creative vendors.
Требования
- Bachelor´s Degree (within Business or Marketing preferred);
- Experience within Brand/Trade marketing and/or Sales, ideally from one or more Love brands with strong D2C pillar (at least 3-5 years), experience as a retail marketing manager is a plus;
- Strong understanding of Customer Value Proposition & Shopper needs and behaviour
- Well-developed communication, networking and interpersonal skills;
- A strong collaborator across subject areas and hierarchies to effectively steer a wide range of internal and external partners;
- Self-motivated and highly driven for result with a can-do mentality, ability to drive others for success
- Fluent English & Russian language knowledge.
