в Москве и МО
з/п не указана
3 год назад
Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we're working to find new ways to make a positive impact on the world we share. Kimberly-Clark and its trusted brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and WypAll, are an indispensable part of life for people in more than 175 countries by helping individuals experience more of what's important to them. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come.
Обязанности
- Project leadership of major cross functional initiative to transform Russia BCC performance including significant coordination of asset start up, trade communication and consumer launch
- Value Share, Top line and bottom line responsibility incl. NSV, GM, OP
- Baby Care category strategic business plan development and alignment with HQ
- Brand plan development incl. portfolio, pricing, communication and trade marketing initiatives in cooperation with Trade Marketing function
- Analysis of consumer needs and insights for innovation pipeline and communication development
- Holistic commercial programs development incl. support for consumers & shoppers (TV, digital, in-store, BTL, PR), trade marketing plan, motivation programs for KC Sales team and KC staff
- Building high performing team, coaching and feedback on a daily basis
- Marketing budget planning and control of execution
Требования
- 7 - 10 year experience in Marketing
- Business or marketing-related degree or equivalent professional qualification
- Experience in all aspects of developing and managing marketing strategies
- Technical marketing skills
- Proven experience in customer and market research
- Relevant product and industry knowledge
- Digital marketing skills
- Experience with relevant software applications
- English - Upper intermediate
- Key Competencies
- Excellent written and verbal communication skills
Formal presentation skills
- Organization and planning
- Strategic thinking
- Problem analysis and problem-solving
- Team-leadership
- Persuasiveness
- Creativity
